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A lot of businesses fail. Despite your best intentions, expert status, and meticulous planning, over 80% of new businesses do not last 3 years.

Our mission, at BN Branding, is to help you avoid that.

It begins with a mindset of lifelong learning. Just keep learning and you will immediately jump ahead of half your competitors.

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Learn from real industry experts who have been there, done that.

Most marketing content these days is written by low-cost freelancers from overseas who have never worked in marketing.

Or worse yet, it’s written by AI bots that just scour the internet and cut and paste the same old crap over and over again.

With the Brand Insight Blog you get a unique perspective on all things marketing related.

We share our real-world experience, insight and expertise freely. Here’s a sampling of the topics we’ve recently covered:

We’ve been in the trenches for more than 30 years. We’ve worked with all sorts of companies, from Fortune 500 high tech firms to mom & pop ecommerce shops.

Why better mousetraps often fail

Marketing as a three-ring circus

A peek behind the curtain of digital ad agencies

How to succeed even if you’re a reluctant self promoter

How NOT to think about marketing

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Doesn’t matter what kind of business you run, the fundamentals of marketing, branding and advertising are the same. Here’s what you’ll learn:

The difference between marketing strategy and tactics. (You can’t have one without the other.)

How to get a leg-up on your biggest competitors.

How to piece together all the key elements of your marketing strategy.

Links to more resources that will help turn your marketing efforts around.

A case study – The marketing story of a product we’ve all consumed.

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And one more little added bonus. Just because:

If you’re going to succeed, you need some awareness of why many companies fail. When you subscribe you’ll also get the link that reveals the root cause of most business missteps.