Successful brands have meaning beyond money. They’re built on a solid belief system that attracts like-minded people.
Here's what we believe:
Schedule a free phone call. Put your beliefs to work.
Here's who we are:
John’s been called an anomaly… A creative guy with a penchant for business. A poetic entrepreneur.
He can devise insightful strategy in the morning, and craft award-winning advertising over lunch. He has a left-brain right-brain one-two punch that few marketing executives offer.
John cut his teeth writing direct response ads — where sales were the only litmus test of success. From there, he worked for several ad agencies on a vast array of print and radio campaigns. But not much TV. So in his first of several reinvention exercises, John moved into the video industry. He wrote scripts and helped produce long-format videos and direct-response TV for big, national brands.
Eventually, John moved to Bend, Oregon to raise his kids and strike that delicate balance between work and play. His first Bend Oregon branding company was named AdWords, which worked out pretty well when Google decided they really, really needed that URL.
John’s advertising agency has touched many of Oregon’s iconic brands, such as Black Butte Ranch, Sunriver Resort, and Bend itself. He has also helped plan, manage and execute marketing programs for start-ups and many small businesses. The kind that can’t afford failure. John shares his expertise regularly on the Brand Insight Blog, which he’s been writing since 2007.
In this day and age, inspired design often takes a back seat to the bells and whistles of modern technology. Too bad.
We believe subtle, aesthetic considerations have a pronounced affect on your brand and your overall business. That’s why Elissa’s a key team member at BNBranding.
Elissa has the uncanny ability to absorb brand strategies and translate them into gorgeous, relevant design work.
Over the years, she’s been the design talent behind many award-winning brands, like the playfully random eBay logo, for instance, and the brilliantly simple Malibu Country Club brand identity.
Elissa’s talents extend far beyond logos, into print and web design as well. And she sweats every detail. From the psychological effects of a color change to the usability implications of a specific website font, she works with the precision and care of a true craftsman and artist.
Erik’s our web master/programmer/technology consultant. Here’s how it usually goes with Erik…
We approach him with our initial concepts for a website or a digital advertising campaign. He tells us it can’t be done. No way. Then we go back and forth arguing the merits of the idea vs. the realities of HTML programming. (We’ll spare you the details on that.)
Eventually Erik goes deep down into some technological rabbit hole, and we don’t hear from him for a couple days. But he always emerges with a workable solution. Every time.
The results are stunning… Websites that look as good as they perform. Web-generated leads that actually lead to something. With Erik’s help you get higher conversion rates and analytics that your CFO will love. It’s better with Zetter. Berg.
Here's what they say:
“John Furgurson has been a great creative partner over the years. I’ve worked with him and his company in several different capacities… as the GM of a country club, as the co-author of our book on golf, as an independent clubfitter and as the owner of a retail golf shop. John’s been there for me the whole way… He really understands golf industry marketing, and he’s not afraid to take a unique creative approach to this business.” – Andy Heinly, Parscription Golf
“When I was doing travel industry marketing at Black Butte Ranch we relied on BNBranding for a number of things… They started out by doing the research and writing the book on the Black Butte brand. Then they refreshed our brand identity, produced new signage throughout the resort, and did some great advertising for us. Their work put heads in beds and helped us increase our golf revenues.” – Preston Thompson, Thompson Guitars
“When we found BN Branding, our website was in a state of emergency. John took great interest in our products and took the time to get familiar with what we did and who our clientele was. John came up with the new name and logo. And when the site was finished and launched, our selling proposition was much more clear, which led to more online sales without the “pre-call” to understand the product. All costs were well worth the results. I would recommend BNBranding to anyone looking for any marketing.” – Scott Beydler, Beydler CNC
“I love learning, and I dive into subjects head first, including marketing. It’s kind of an obsession of mine. I’ve worked with some big-name marketing guys across the country, but John Furgurson is my go-to guy. I’m very analytical, and I always over-think things. John has a good process that he follows, and he always has good ideas. Some of the work he’s done for me over the years is just brilliant.” – John Ford, Golf at the Next Level.
“As an interior designer I really appreciate the art and craftsmanship of the work they do at BNBranding. Their design work is meticulous and very well thought out. John Furgurson is the consummate professional… always delivers what he says he’s going to deliver. They did my website and some very nice printed sales materials. It’s first rate. I would definitely recommend them.” – Lisa Slayman, Slayman Cinema.
BNBranding revolutionized how I was positioning my paddle craft invention, which I was preparing for startup. John took a deep dive into the roots of user preferences for various paddle craft, then helped me recognize a far broader application for my design. The aha! moment in a coffeeshop together was truly remarkable. I will always credit John as the Big Thinker behind what we now call our “crossboat.”
Next, John went above and beyond with his namestorming process to facilitate discovery of our brand name, which was also not what I had assumed! My relatively small, early investment with BNBranding was immensely worthwhile. I was able to launch my startup on the right foot, with a strong foundation. I now smile at my early mistakes that won’t become disasters down the road. John is a skilled coach who is easy to work with, knows his stuff, and who got us out the gate. I look forward to a continued relationship with BNBranding as we grow.
Michael Grant – Kittigan Crossboats
Here's where we choose to work:
Here's what's new at BNBranding:
Start-up Consulting: Creating new brands from the ground up.
Feb 1, 2018
At BNBranding we love getting in on the ground floor. Because if you’re trying to launch a start-up, it helps to think like a brand from the very beginning. Our insight will eliminate false starts and unnecessary “pivots.”
We help entrepreneurs map out their brand strategy, pitch messaging, purpose and go-to market plan. And of course, we also design brand identities, websites and all sorts of advertising.
In the last few months we’ve helped launch several new brands, in the stand-up paddling world and the health & beauty category. Stay tuned for the official launch of Kittigan Crossboats.
Video script and a tagline for the Sunriver Nature Center & Observatory
Feb 20, 2018
Six years ago we helped re-brand this nonprofit organization. Now The Sunriver Nature Center & Observatory is raising money to upgrade their facilities and add more educational opportunities for local school kids. We worked with a local video production company, wrote the the script, and provided some creative direction for their fundraising video.We’re also working on a tagline… the only missing element from their previous rebranding effort.
March 28, 2018
BNBranding teams up with Leslie’s Organics
We’re proud to be working Leslie’s Organics, makers of the Coconut Secret Brand of natural foods. Leslie and Randy chose us to work on brand strategy, update their messaging, launch a new ecommerce website and provide tactical marketing assistance.
Coconut Aminos is the nation’s #1 selling brand of soy-free Asian condiments. They also have a delicious line of candy bars, chocolate bars and granola bars, all sweetened with coconut nectar.