541-815-0075




Are your marketing tactics aligned with your strategy? Your operation? Your brand?

Are you struggling to prioritize your tactics and track results?
Is your marketing effort out of balance?

marketing strategy vs. tactics: yin yang of marketing


We can help with a Yin Yang Marketing Assessment.

Marketing programs, like people, need balance. It's a yin yang thing. And balance begins by finding the truth about your current marketing efforts.


So stop guessing. Get the truth you need to achieve marketing harmony. 

We’ll assess your marketing plan, study your tactics, and dive into any strategy documents you may have. Then we’ll provide a coaching session where we deliver a clear, decisive plan on how to balance your efforts with a harmonious combination of strategy and tactics.


It's an easy, risk-free way to get the answers you need from a team of seasoned marketing professionals.


Schedule your personalized, YinYang Assessment today and get the insight you need to align your strategy and tactics.

  • 1
    Basic website review and marketing plan assessment.
  • 2
    Strategy alignment assessment. Review your list of tactics and compare with existing strategy.
  • 3
    Image assessment. How your image stacks up relative to others in your niche.
  • 4
    20-minute coaching session
  • 5
    Email follow-up with specific recommendations

Grasshopper Package: $359.95

marketing strategy vs. tactics: yin yang of marketing

Apprentice Package:
$589.95

marketing strategy vs. tactics: yin yang of marketing
  • 1
    Thorough website review with SEO insight.
  • 2
    Detailed marketing plan assessment and budget review.
  • 3
    Strategy alignment assessment. Review your list of tactics and compare with existing strategy.
  • 4
    Image assessment. How your image stacks up relative to others in your niche.minute coaching session
  • 5
    Study 3 different examples of creative execution and analyze the messaging and branding.
  • 6
    45-minute coaching session.
  • 7
    Email follow-up with specific recommendations

  • 1
    Most thorough website review with SEO insight.
  • 2
    Detailed marketing plan assessment and budget review.
  • 3
    Detailed review of all current tactics and help prioritize according to your budget.
  • 4
    Strategy alignment assessment. Compare tactics with the existing strategy.
  • 5
    Image assessment. How your image stacks up relative to others in your niche.
  • 6
    Study 5 different examples of creative execution and provide specific creative direction for your team.
  • 7
    Copywriting recommendations and strategy ideas.
  • 8
    1-hour coaching session.
  • 9
    Email follow-up with specific recommendations

 Master Package: $949.95

marketing strategy vs. tactics: yin yang of marketing

When your marketing efforts are in balance, you will:

  • check
    Avoid costly strategic blunders and tactical do-overs.
  • check
    Stretch your marketing budget by creating and leveraging the right assets.
  • check
    Align your value proposition and marketing messages with your most valuable prospects.
  • check
    Improve awareness, brand image and brand loyalty. 
  • check
    Increase the ROI from every marketing tactic. 
  • check
    Eliminate wasteful tactics and messages that cause confusion.

Here's what two recent clients have to say about BNBranding:

“I really appreciate the art and craftsmanship of the work they do at BNBranding. Their design work is meticulous and very well thought out. John Furgurson is the consummate professional… always delivers what he says he’s going to deliver. They did my website and some very nice printed sales materials. It’s first rate. I would definitely recommend them.”  

Lisa Slayman

Slayman Cinemas

BNBranding revolutionized how I was positioning my paddle craft invention John took a deep dive into the roots of user preferences for various paddle craft, then helped me recognize a far broader application for my design. The aha! moment in a coffeeshop together was truly remarkable. I will always credit John as the Big Thinker behind what we now call our “crossboat.” 

Michael Grant 

Kittigan Crossboats

An unbiased, outside perspective makes all the difference.

Don't ask your in-house team how things are going. Ask us instead. We’ll tell you if your strategy and tactics are in alignment. We’ll gladly report that your ads are spot on, or your video production is a true tear jerker.

But we’ll also call a spade, a spade.


If your website is way off base, we’ll give you specific list of to-dos that’ll make it better. If your value proposition doesn’t resonate with the target audience, you need to know that. If your social media posts are coming out of left field, we’ll tackle that one too.


I promise you this… You will have new insight on what’s working, and what’s not working. And you’ll have an actionable plan that you can implement, so you can eventually achieve complete marketing enlightenment.


Schedule Your Personalized, YinYang Assessment today.

Grasshopper Package: $359.95

marketing strategy vs. tactics: yin yang of marketing

Apprentice Package:
$589.95

marketing strategy vs. tactics: yin yang of marketing

Master Package: 
$949.95

marketing strategy vs. tactics: yin yang of marketing

Copyright 2018,  BNBranding  |  541-815-0075