Need a brand name? Here’s how to eliminate the guesswork and choose a winner.

Don’t waste time trying to name your business or product until you’ve read this quick and easy insider’s guide to naming.

Amazon Reviews: “Money Name” is 150 pages of unpretentious, easy-to-read naming advice.”

“For anyone thinking of creating a valuable brand or rebranding a business – this is fun, understandable and well worth the time.”

“A super helpful guide of how to and how not to name a business.”

Claim your digital copy of Money Name today.

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Only $11.95

Thinking of starting a business or launching a new product? Better start right.

When you’re starting out, naming is your single most important marketing task.

Your brand name is the foundation of everything. Get it wrong and you could be in trouble.

See, most small companies never survive a re-branding effort. So if you don’t get your brand name right the first time, you won’t get a second chance.

So you can’t just pull random names out of an Ai hat and hope for the best.

You need a name that means something. A name that rolls off the tongue and sticks in the brain. A name that’s hard to forget and easy to say. A name you can build a brand around.

You need a brand name you can take to the bank. You need Money Name.

This is the only book you’ll ever need on naming.

It demystifies the naming process and takes you, step by step, from brand strategy and creative preparation, to brainstorming, noodling, evaluation, testing and trademark protection.

No other book, class or YouTube tip brings an objective approach to a very subjective process.

If you’re naming a new company or a new product, you’ll refer to it over and over again. It’s a twelve buck book that can save you from an epic business failure.

A great name is the # 1 ingredient of a successful brand identity.

A strong, memorable brand name is way more important than your logo design. But it’s also the hardest part of the whole branding process.

Naming your business can be painfully difficult. It’s really hard to make a good, confident decision when there’s so much riding on it. And it’s so subjective.

So before you ask your mom whether or not she likes your idea for a name, ask yourself this:

Do you want to be anonymous or iconic? Famous or forgotten Do you want to go down in history or up in flames?

That’s the difference between a crummy name and a Money Name.

Can you tell the difference? Most people cannot.

They have no clue what makes a brand name great, and yet they dive into the most important naming project of their lives with no guidance, no professional help and no process to follow.

This new book eliminates that problem. It reduces the guesswork of naming your business and adds objectivity to a painfully subjective process.

All the tips on naming you’ll ever need.

Claim your copy of
Money Name today.

It’s available right now. Immediate PDF download.

Download now

Only $11.95

Look inside: Everything you need to know about naming your new business.

Contents of Money Name

Introduction – Naming Your Business
Chapter 1: From Ordinary to Iconic – Why names matter
Chapter 2: Why Naming is so damn hard
Chapter 3: Common traps – How naming goes wrong
Chapter 4: Brand Strategy – The bedrock of naming success
Chapter 5: What you need to know about trademark law
Chapter 6: The Brainstorming Process – aka the sexy part
Chapter 7: Noodling, choosing and moving forward.
Chapter 8: How to be Objective – Sorta
Chapter 9: Contests, Crowdsourcing and AI Nonsense
Chapter 10: Taglines make good names great
Chapter 11: Formal market research for name testing???
Chapter 12: Next steps – adding design to the mix

Sharing my 30+ Years of Naming Experience..

My name is John Furgurson, I’m the author of Money Name.

When I first hung up my own shingle I named my little agency AdWords. Simple name that said what I did.

That was during the dotcom boom of the 90’s.

Five years later I sold AdWords.com to Google and I’ve been naming companies, building brands and re-branding perfectly good businesses ever since.

Naming your business is not as easy as you might think. If you’ve ever tried to get a trademark or secure a URL you know that good names are tough to come by.

It seems like someone’s already thought of everything.

Finding just the right name, getting buy-in, securing legal approval, building consensus and pulling the trigger is a big job.

So I’m sharing some of the secrets the pros use to conjure up winning brand names…

If you follow my lead and start with a clearly articulated brand strategy you’ll have a huge head start and great chance of getting your brand name right the first time.

That’s important, because many small businesses don’t survive the rebranding process.

So don’t put your company at risk. Don’t leave the important naming decision up to chance.

Don’t rely just on your own biased opinion or a gut feeling.

Do it right the first time. Read my new book before you start working on a brand name. It’s a quick read that’s packed full of practical, DIY advice.

Download the ebook today. If you’d rather get the 1st Edition paperback, or the Kindle version of my book, just pop over to Amazon. com.

Get a brand name you can take to the bank. Learn how to …

Simplify the process and get the tools you need to come up with your own Money Name.

Save time naming your company and dramatically improve your odds of success.

Eliminate much of the guesswork and add an element of objectivity into a painfully subjective process.

Choose a brand name that pays.

Don’t waste your time on names that aren’t memorable, protectable and marketable. Get your digital copy of Money Name today.