Need a brand name? Here’s how to choose a winner.

This book eliminates the guesswork involved in naming a business or a new product.

Don’t waste time trying to name your business or product until you’ve read this insider’s guide.

Amazon Reviews: “Money Name” is 150 pages of unpretentious, easy-to-read naming advice.”

“For anyone thinking of creating a valuable brand or rebranding a business – this is fun, understandable and well worth the time.”

“A super helpful guide of how to and how not to name a business.”

Get your digital copy of Money Name today.

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Only $11.95

Naming your business is the single most important marketing task you have to do.

Your brand name is the foundation of everything. So you can’t just pull random names out of a hat and hope for the best.

You need a name that means something. A name that rolls off the tongue and sticks in the brain. A name that’s hard to forget and easy to say. A name you can build a brand around.

You need a Money Name.

This book will help. It’s the only book you’ll ever need on naming.

Money Name covers all the crucial elements of the naming process, from strategy development, preparation, brainstorming and noodling to testing and trademark protection.

If you’re naming a new company or a new product, you’ll refer to it over and over again. It’s a twelve buck book that’ll pay for itself a million times over.

A great name is the # 1 ingredient of a successful brand identity.

But it’s also the hardest part of the whole process. Way harder than logo design.

Naming your business can be painfully difficult. It’s really hard to make a good, confident decision when there’s so much riding on it.

A strong brand name can be the difference between being completely anonymous or forever iconic.

So before you choose, ask yourself this:

Do you want to be top-of-mind or long forgotten? Do you want to go down in history or up in flames?

That’s the difference between a crummy name and a Money Name.

Can you tell the difference? Most people cannot.

They have no clue what makes a Money Name, and yet they dive into the most important naming project of their lives with no guidance, no professional help and no process to follow.

This new book eliminates that problem. It reduces the guesswork of naming your business and adds objectivity to a painfully subjective process.

All the tips on naming you’ll ever need.

Get your copy of
Money Name today.

It’s available right now. Immediate PDF download.

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Only $11.95

Look inside the best naming book ever:

Contents of Money Name

Introduction – Naming Your Business
Chapter 1: From Ordinary to Iconic – Why names matter
Chapter 2: Why Naming is so damn hard
Chapter 3: Common traps – How naming goes wrong
Chapter 4: Brand Strategy – The bedrock of naming success
Chapter 5: What you need to know about trademark law
Chapter 6: The Brainstorming Process – aka the sexy part
Chapter 7: Noodling, choosing and moving forward.
Chapter 8: How to be Objective – Sorta
Chapter 9: Contests, Crowdsourcing and AI Nonsense
Chapter 10: Taglines make good names great
Chapter 11: Formal market research for name testing???
Chapter 12: Next steps – adding design to the mix

Sharing my 30+ Years of Naming Experience..

My name is John Furgurson. I’m the author of Money Name and owner of BN Branding. I’ve been naming companies, building brands and re-branding perfectly good businesses for over 30 years.

Naming your business is not as easy as you might think. If you’ve ever tried to get a trademark or secure a URL you know that good names are tough to come by.

It seems like someone’s already thought of everything.

Finding just the right name, getting buy-in, securing legal approval, building consensus and pulling the trigger is a big job.

So I’m sharing some of the secrets the pros use to conjure up Money Names…

If you follow my lead and start with a clearly articulated brand strategy you’ll have a huge head start and great chance of getting your brand name right the first time.

That’s important, because many small businesses don’t survive the rebranding process.

So don’t put your company at risk. Don’t leave the important naming decision up to chance.

Don’t rely just on your own biased opinion or a gut feeling.

Do it right the first time. Read my new book before you start working on a brand name. It’s a quick read that’s packed full of practical, DIY advice.

Download the ebook today. If you’d rather get the 1st Edition paperback, or the Kindle version of my book, just pop over to Amazon. com.

Get a brand name you can take to the bank. Learn how to …

Simplify the process and get the tools you need to come up with your own Money Name.

Save time naming your company and dramatically improve your odds of success.

Eliminate much of the guesswork and add an element of objectivity into a painfully subjective process.

Choose a brand name that pays.

Don’t waste your time on names that aren’t memorable, protectable and marketable. Get your digital copy of Money Name today.