You searched for case study - BN Branding Branding Company In Bend Oregon Fri, 07 Nov 2025 18:19:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/wp-content/uploads/cropped-small-icon-bnb-32x32.png You searched for case study - BN Branding 32 32 How to judge your advertising https://bnbranding.com/brandinsightblog/how-to-judge-your-advertising/ https://bnbranding.com/brandinsightblog/how-to-judge-your-advertising/#respond Fri, 27 Dec 2024 20:22:01 +0000 https://bnbranding.com/?p=17678 When you grow up on the creative side of the advertising industry you learn the hard way, how to judge your own advertising. Because your direct boss, the Creative Director, is screaming “IT’S SHIT! DO IT OVER. TRY AGAIN!” That person is usually a much harder sell than the client. Creative Directors know what constitutes […]

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]]> https://bnbranding.com/brandinsightblog/how-to-judge-your-advertising/feed/ 0 Age-old advice on how to name a new business. https://bnbranding.com/brandinsightblog/how-to-name-a-new-business/ https://bnbranding.com/brandinsightblog/how-to-name-a-new-business/#comments Sun, 10 Nov 2024 04:27:24 +0000 http://www.brandinsightblog.com/?p=1145 So you want to hang up your own shingle?  Or you have a great idea for a start-up, but you have no idea what to call it. This might be the closest thing you’re going to find to a DIY guide on how to name a new business. Eons ago, advertising pioneer Claude Hopkins said […]

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]]> https://bnbranding.com/brandinsightblog/how-to-name-a-new-business/feed/ 1 “Brand” Trumps Managerial Incompetence. https://bnbranding.com/brandinsightblog/brand-trumps-managerial-incompetence/ https://bnbranding.com/brandinsightblog/brand-trumps-managerial-incompetence/#comments Sun, 10 Nov 2024 03:41:38 +0000 http://www.brandinsightblog.com/?p=1910 I need to stop being surprised by managerial incompetence. Honestly. I need to reframe my expectations and just be pleasantly surprised when I encounter an exception to the rule. Because everywhere I turn, knumbskulls, nuckleheads, nitwits and nincumpoops seem to rule the world. These are just a couple examples of managerial incompetence that I’ve encountered […]

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]]> https://bnbranding.com/brandinsightblog/brand-trumps-managerial-incompetence/feed/ 1 Food Packaging 101 – from bland to a billion https://bnbranding.com/brandinsightblog/food-packaging-101-from-bland-to-a-billion/ https://bnbranding.com/brandinsightblog/food-packaging-101-from-bland-to-a-billion/#respond Mon, 14 Oct 2024 19:22:00 +0000 https://bnbranding.com/?p=17535 Food Packaging 101 – Lessons From a Billion-Dollar Tortilla Brand   Here’s a case study I’d like to share in food packaging design. I was not involved in this rebranding, but my hat’s off to the design team and to the Garza family for embracing the change. It’s noteworthy due to their rapid rise from […]

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]]> https://bnbranding.com/brandinsightblog/food-packaging-101-from-bland-to-a-billion/feed/ 0 Successful branding – 3 logical reasons why brands need more emotional thinking https://bnbranding.com/brandinsightblog/successful-branding-why-brands-need-more-emotional-thinking/ https://bnbranding.com/brandinsightblog/successful-branding-why-brands-need-more-emotional-thinking/#comments Wed, 18 Sep 2024 18:28:55 +0000 http://www.brandinsightblog.com/?p=721 In the battle between right-brained marketing people, and left-brained finance people, the left brainers usually win.

They have data, spreadsheets, and the graphs to support their decisions. We have gut instinct, intuition, and experience.

But we also have some good, empirical evidence that suggests the analytical approach really isn’t the way to go when it comes to many business decisions. Especially when it comes to branding.

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]]> https://bnbranding.com/brandinsightblog/successful-branding-why-brands-need-more-emotional-thinking/feed/ 3 Home https://bnbranding.com/ Fri, 23 Aug 2024 23:26:51 +0000 https://bnbranding.com/?page_id=17102 Masters of Brand Messaging. Your brand will be clarified and amplified, in dramatic fashion. Both verbally and visually. It’s what to say, and how to say it. So you cannot be ignored. Click here and start your brand transformation today. ↗ View a case study ↗ View our portfolio ↗ View a case study ↗ […]

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]]> Non-profit branding (A story of start-up success and failure) https://bnbranding.com/brandinsightblog/non-profit-branding/ https://bnbranding.com/brandinsightblog/non-profit-branding/#comments Sat, 10 Aug 2024 15:58:11 +0000 http://www.brandinsightblog.com/?p=1282 In the midst of the economic mayhem of 2009 I called it “A feel-good brand in a bummed out world.”  It was the type of non-profit that genuinely touched people, and put big smiles on a lot of little faces. For me, a few minutes at Working Wonders Children’s Museum was a sure cure for […]

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]]> https://bnbranding.com/brandinsightblog/non-profit-branding/feed/ 2 Successful Branding — Zero-in on the main thing for brand loyalty. https://bnbranding.com/brandinsightblog/zero-in-for-successful-branding/ https://bnbranding.com/brandinsightblog/zero-in-for-successful-branding/#comments Wed, 26 Jun 2024 05:08:45 +0000 http://www.brandinsightblog.com/?p=1743 I love this saying: “The main thing is to keep the main thing the main thing.”   Steven Covey coined that one, and when you boil it all down that’s the essence of successful branding: Zero-in on one thing you can honestly, passionately, expertly hang your hat on, and stick with it. And then when it […]

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]]> https://bnbranding.com/brandinsightblog/zero-in-for-successful-branding/feed/ 4 Keen Footwear is a great branding case study. If the shoe fits. https://bnbranding.com/brandinsightblog/keen-footwear-branding-case-study/ https://bnbranding.com/brandinsightblog/keen-footwear-branding-case-study/#comments Thu, 06 Jun 2024 20:50:43 +0000 http://www.brandinsightblog.com/?p=872 Apparently, I have peasant feet.  At least that’s what the nice sales person at REI told me as I was buying a pair of Keens.  That comment inspired me to use that brand as a good branding case study. Here’s how the story goes… Back in medieval Europe, peasant’s feet were short and stubby, with […]

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]]> https://bnbranding.com/brandinsightblog/keen-footwear-branding-case-study/feed/ 4 Storytelling in business — a good story equals strong leadership. https://bnbranding.com/brandinsightblog/storytelling-in-business-a-good-story-equals-strong-leadership/ https://bnbranding.com/brandinsightblog/storytelling-in-business-a-good-story-equals-strong-leadership/#respond Thu, 29 Feb 2024 17:34:49 +0000 https://bnbranding.com/?p=8953 Let me tell you a story about storytelling in business — the most important, most under-appreciated leadership skill. All business revolves around persuasion. You have to persuade prospects to buy, investors to invest, employees to perform and suppliers to deliver. There’s no getting around it… if you’re going to succeed, you’ve got to persuade. You […]

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