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	<title>Under Armour marketing Archives - BN Branding</title>
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	<title>Under Armour marketing Archives - BN Branding</title>
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		<title>Under Armour marketing — Sailing into a big, blue ocean of opportunity.</title>
		<link>https://bnbranding.com/brandinsightblog/under-armour-marketing/</link>
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		<dc:creator><![CDATA[John Furgurson]]></dc:creator>
		<pubDate>Fri, 04 Nov 2016 18:31:26 +0000</pubDate>
				<category><![CDATA[Most Popular Posts]]></category>
		<category><![CDATA[advertising strategy]]></category>
		<category><![CDATA[brand advertising]]></category>
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		<category><![CDATA[Ikea marketing]]></category>
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		<category><![CDATA[Marketing 101]]></category>
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		<category><![CDATA[successful brands]]></category>
		<category><![CDATA[Under Armour marketing]]></category>
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					<description><![CDATA[<p>Kevin Plank, founder and former CEO of Under Armour, likes to tell the story of his origin as an entrepreneur. And it always revolves around focus… “For the first five years we only had one product; Stretchy tee shirts,&#8221; Plank said.  &#8220;Great entrepreneurs take one product and become great at one thing. I would say, [&#8230;]</p>
<p>Read more about <a href="https://bnbranding.com/brandinsightblog/under-armour-marketing/">Under Armour marketing — Sailing into a big, blue ocean of opportunity.</a></p>
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