Tim Boyle Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/tim-boyle/ Branding Company In Bend Oregon Fri, 29 Dec 2023 01:54:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/wp-content/uploads/cropped-small-icon-bnb-32x32.png Tim Boyle Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/tim-boyle/ 32 32 1 Tough Mother, 2 marketing objectives: Image advertising that works https://bnbranding.com/brandinsightblog/one-tough-mother-two-marketing-objectives/ https://bnbranding.com/brandinsightblog/one-tough-mother-two-marketing-objectives/#comments Thu, 11 May 2023 18:13:44 +0000 http://brandinsightblog.com/?p=227 It’s an age old debate… can image advertising actually move the needle on bottom-line business objectives?  Ad agency execs say yes, of course. But marketing directors, C-level execs and direct response guys are often skeptical. My humble opinion… absolutely. When it’s done well, “image” or “brand” advertising certainly can achieve both objectives… it can move […]

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