tagline writing Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/tagline-writing/ Branding Company In Bend Oregon Sun, 17 Dec 2023 22:26:12 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/wp-content/uploads/cropped-small-icon-bnb-32x32.png tagline writing Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/tagline-writing/ 32 32 Words matter! Why your brand identity needs a tagline. https://bnbranding.com/brandinsightblog/why-you-need-a-tagline-as-part-of-your-brand-identity/ https://bnbranding.com/brandinsightblog/why-you-need-a-tagline-as-part-of-your-brand-identity/#comments Wed, 29 Nov 2023 17:37:41 +0000 https://bnbranding.com/?p=11576 Cadillac stole my tagline. Back in 2004 I wrote “Be Iconic” to support my name change from AdWords to BN Branding. That tagline was a critical element in my decision to go with that brand identity. “Be Iconic” worked perfectly in context with the name and the mark. It has staying power because it sums […]

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