Microsoft marketing Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/microsoft-marketing/ Branding Company In Bend Oregon Tue, 06 Feb 2024 23:38:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/wp-content/uploads/cropped-small-icon-bnb-32x32.png Microsoft marketing Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/microsoft-marketing/ 32 32 Comparison ads – From Cola Wars to Computer Wars https://bnbranding.com/brandinsightblog/comparison-advertising/ https://bnbranding.com/brandinsightblog/comparison-advertising/#comments Sun, 07 Jan 2024 07:06:06 +0000 http://brandinsightblog.com/?p=180 A client of mine recently saw some competitors doing some pretty shady stuff, and asked me if he should run some comparison ads. Point out the problem. It’s a good question, and the answer depends on a wide variety of factors. Comparison advertising can be wildly effective when it’s done right by underdog brands. There […]

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