Donald Draper Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/donald-draper/ Branding Company In Bend Oregon Tue, 06 Feb 2024 21:57:28 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/wp-content/uploads/cropped-small-icon-bnb-32x32.png Donald Draper Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/donald-draper/ 32 32 Old-school Mad Men advice : Use a USP in your advertising https://bnbranding.com/brandinsightblog/choosing-the-right-advertising-message-using-a-usp/ https://bnbranding.com/brandinsightblog/choosing-the-right-advertising-message-using-a-usp/#comments Thu, 28 Sep 2023 20:11:38 +0000 http://brandinsightblog.com/?p=174 Life in a 1960’s advertising agency makes for a great costume drama. Sometimes the powerful men of those fictitious Madison Avenue agencies can even teach us a thing or two. Like how to come up with a USP in advertising after downing five martinis over lunch. (If you haven’t binged on MadMen, you should.  It’s […]

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