Boeing Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/boeing/ Branding Company In Bend Oregon Tue, 06 Feb 2024 23:29:48 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/wp-content/uploads/cropped-small-icon-bnb-32x32.png Boeing Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/boeing/ 32 32 Brands and corporate mergers — F15 Fighter vs. the 787 Dreamliner https://bnbranding.com/brandinsightblog/brands-and-corporate-mergers/ https://bnbranding.com/brandinsightblog/brands-and-corporate-mergers/#comments Wed, 10 Jan 2024 02:49:00 +0000 http://brandinsightblog.com/?p=282 In 1997 Boeing and McDonnell Douglas agreed on a merger.  That marriage looked great on paper…  Boeing’s strength was McDonald Douglas’ weakness. And vice-versa. A match made in heaven, or at least in the clouds. But the Boeing deal demonstrates how brands and corporate mergers usually butt heads. Boeing’s shortcomings on the military side would […]

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