Websites That Rank.
Online Storefronts That Sell.
And Brands You Can Take To The Bank.
At BNBranding, results are built in to our website development process.
The sites we build work well because they’re driven by a rock-solid SEO strategy, which in turn, depends entirely on exceptional content.
Ours is a content-first approach that you won’t find at any other website development company in Bend, Oregon.
Our sites deliver high Google rankings, good sales volumes, and exceptional engagement analytics. Because we start with adequate planning, a marketing mindset, and an actual content strategy.
For us it’s website strategy first. Then content. Then design and development. Not the other way around.
Our Content-First website development process will save you money and produce better result. Here’s how:
- Faster turn-around time and fewer rounds of changes and approvals. There are no false starts.
- Highly prioritized and expertly produced content means better relevance, higher search engine rankings, and more credibility for your brand.
- Our websites are highly differentiated. You won’t look or sound like the competition.
- Our websites provide a better user experience because they’re well thought-out, well written, and quite simply, better looking.
- Our websites are brand driven, not technology driven. So you get consistent messaging and maximum leverage from all your marketing efforts.
We’ve been building websites since 1998, so our process is well-tuned. We know how to get projects through to completion, with the least amount of hassle and the most cost efficiency.
Step 1: Research
Our Bend, Oregon website design services begin not with design, but with research. Competitive analysis, keyword research and a keen understanding of the target audience. That’s what you need to start with if you want a successful website.
Step 2: SEO-based Content Strategy
Content Strategy means that your site will deliver the right content, to the right people, at the right time, for all the right reasons. For us, copywriting and graphics are not after-thoughts. They are the foundation of a successful SEO strategy and the key to differentiation. We team up with BNBranding to ensure the very best content in your business category.
Step 3: SEO- Based Site Architecture
User flow, linking strategy and URL structure has a huge impact on your future SEO rankings. So we do it right from the beginning.
Step 4: Design
Gorgeous, arresting design can mean the difference between a click-out and a check out. Our graphic designers will help polish up your brand for the most effective ever.
Step 5: Development
We’ve seen it all. Currently we build our sites on the WordPress platform or on Shopify, depending on your objectives. Then we layour-on all the necessary bells and whistles to make your site function perfectly in context with the rest of your business.
Step 6: Testing and Iteration
This step is surprisingly easy when you begin with a solid strategy and exceptional content. We don’t spend months going back and forth because it was all approved up front.
Step 7: Maintenance and training
We’ll work with your in-house webmaster or marketing coordinator to make sure the site is easily updated and constantly monitored. Because SEO rankings are not static. You always have to mind the store.
Step 8: Traffic Building
No matter how good our SEO is, you can’t rely on organic traffic alone. We team with BNBranding to devise digital ad campaigns, sales funnels, content marketing and other promotional strategies to drive traffic to your site.