You searched for inspiring bank - BN Branding Branding Company In Bend Oregon Tue, 15 Jul 2025 14:50:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/wp-content/uploads/cropped-small-icon-bnb-32x32.png You searched for inspiring bank - BN Branding 32 32 Is “Inspiring Bank” an Oxymoron? The Branding of Umpqua Bank https://bnbranding.com/brandinsightblog/is-the-term-inspiring-bank-an-oxymoron/ https://bnbranding.com/brandinsightblog/is-the-term-inspiring-bank-an-oxymoron/#comments Thu, 08 Aug 2024 21:55:06 +0000 http://www.brandinsightblog.com/?p=1823 It’s interesting, where people find business inspiration. For some it’s the pages of Forbes or podcasts with big-name entrepreneurs. For me it’s the bookstore, or conversations with clients. I don’t think anyone looks at bank branding as a source of inspiration. Most banks are not known for their creative branding, inspiring interiors or innovative marketing […]

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]]> https://bnbranding.com/brandinsightblog/is-the-term-inspiring-bank-an-oxymoron/feed/ 1 Class A office space, Class A brand — Brand alignment with your location https://bnbranding.com/brandinsightblog/office-space-as-brand-alignment/ https://bnbranding.com/brandinsightblog/office-space-as-brand-alignment/#comments Fri, 21 Jun 2024 12:00:59 +0000 http://www.brandinsightblog.com/?p=633 Moved into a swanky new office building last week. (Great views of Mt. Bachelor, Broken Top, Three Sisters and the Phoenix Inn parking lot.)

The Alexander Drake Building, Downtown Bend, OR As I was unpacking boxes, lifting heavy furniture and contemplating the feng shui, it occurred to me that professional service firms spend a lot of time and money on their office space. And rightly so.

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]]> https://bnbranding.com/brandinsightblog/office-space-as-brand-alignment/feed/ 4 Restaurant Branding — Recipes for success and failure https://bnbranding.com/brandinsightblog/restaurant-branding-recipes-for-failure-and-success/ https://bnbranding.com/brandinsightblog/restaurant-branding-recipes-for-failure-and-success/#comments Sat, 25 Nov 2023 19:35:06 +0000 http://brandinsightblog.com/?p=124 At what point does a trendy new restaurant become an iconic brand? And when do all the branding efforts under the sun produce nothing but another shuttered dining establishment? The restaurant business is littered with cases of meteoric success and dramatic failure. It’s an inherently volatile business. This is the story of several competing restaurants […]

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]]> https://bnbranding.com/brandinsightblog/restaurant-branding-recipes-for-failure-and-success/feed/ 1 Lessons learned from 30 years in a professional services business https://bnbranding.com/brandinsightblog/lessons-learned-in-professional-services-marketing/ https://bnbranding.com/brandinsightblog/lessons-learned-in-professional-services-marketing/#comments Wed, 23 Nov 2022 01:07:47 +0000 https://bnbranding.com/?p=9566   Professional services marketing is one of the toughest specialties in my line of work. First of all, marketing an intangible service is much harder than marketing a tangible product, like a tasty new food item. Second, it’s hard to know where to spend your money, and which tactics are appropriate for a professional services […]

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