Comments on: Successful Branding — Zero-in on the main thing for brand loyalty. https://bnbranding.com/brandinsightblog/zero-in-for-successful-branding/ Branding Company In Bend Oregon Wed, 26 Jun 2024 18:14:52 +0000 hourly 1 https://wordpress.org/?v=6.6.4 By: Jamie Mistry-Evans https://bnbranding.com/brandinsightblog/zero-in-for-successful-branding/#comment-1760 Tue, 25 Nov 2014 08:57:33 +0000 http://www.brandinsightblog.com/?p=1743#comment-1760 Your article reminded me of reading Reis and Trout’s ‘Positioning’ (great book) – man, those guys hate line extensions! To be honest I think they’re overly harsh in their criticism. I agree with your more nuanced view, that branching out with additional products and services can work well, provided each one serves to compliment and reinforce the brand’s positioning, rather than diluting it.

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