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	<title>Wendy&#039;s commercial Archives - BN Branding</title>
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	<description>Branding Company In Bend Oregon</description>
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	<title>Wendy&#039;s commercial Archives - BN Branding</title>
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		<title>Brand strategy: Put some meat in your marketing messages.</title>
		<link>https://bnbranding.com/brandinsightblog/strategy-with-substance/</link>
					<comments>https://bnbranding.com/brandinsightblog/strategy-with-substance/#comments</comments>
		
		<dc:creator><![CDATA[John Furgurson]]></dc:creator>
		<pubDate>Tue, 24 Jun 2008 22:37:54 +0000</pubDate>
				<category><![CDATA[ADVERTISING]]></category>
		<category><![CDATA[advertising strategy]]></category>
		<category><![CDATA[brand story]]></category>
		<category><![CDATA[Little Ceasar's]]></category>
		<category><![CDATA[restaurant branding]]></category>
		<category><![CDATA[strategic planning]]></category>
		<category><![CDATA[Wendy's commercial]]></category>
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					<description><![CDATA[<p>Every year, millions of dollars are wasted on advertising that is well-produced, but not very well thought-out. No brand strategy. No meat. Like the stereotypical supermodel… pretty to look at, but there’s just no substance there. A few years ago I was talking with a restauranteur about this very subject. He had retained an ad [&#8230;]</p>
<p>Read more about <a href="https://bnbranding.com/brandinsightblog/strategy-with-substance/">Brand strategy: Put some meat in your marketing messages.</a></p>
]]></description>
		
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