web copy Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/web-copy/ Branding Company In Bend Oregon Fri, 13 Sep 2024 20:50:37 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/wp-content/uploads/cropped-small-icon-bnb-32x32.png web copy Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/web-copy/ 32 32 Who reads long copy these days? The hungry ones. https://bnbranding.com/brandinsightblog/who-reads-long-copy/ https://bnbranding.com/brandinsightblog/who-reads-long-copy/#comments Sun, 08 Sep 2024 18:00:47 +0000 http://www.brandinsightblog.com/?p=1335 I’m really tired of people telling me no one reads anything anymore. “Copywriting doesn’t matter.” “Long copy is dead.” Those are the same Chicken Littles who post headlines on LinkedIn like “Social Media is dead,”  “Content Marketing is Dead,”  and “Advertising is Dead.” They’re just hype mongers and click-bait peddlers. A prospect recently told me […]

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