marketing messages Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/marketing-messages/ Branding Company In Bend Oregon Mon, 14 Jul 2025 23:54:03 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/wp-content/uploads/cropped-small-icon-bnb-32x32.png marketing messages Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/marketing-messages/ 32 32 Brand credibility killers — 5 things guaranteed to set off my BS detector https://bnbranding.com/brandinsightblog/brand-credibility-killers-5-things-guaranteed-to-set-off-my-bs-detector/ https://bnbranding.com/brandinsightblog/brand-credibility-killers-5-things-guaranteed-to-set-off-my-bs-detector/#respond Sun, 06 Jul 2025 17:23:49 +0000 https://bnbranding.com/?p=7795 All great brands share three traits : Relevance, Credibility and Differentiation. It’s like a three-legged stool of branding success. Today we’re going to focus on brand credibility, or lack thereof. Many successful businesses are built around commodities or me-too products, with basically no differentiation. And you can build a trendy business on short-term relevance and […]

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