irrational consumer behavior Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/irrational-consumer-behavior/ Branding Company In Bend Oregon Mon, 05 Feb 2024 20:30:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/wp-content/uploads/cropped-small-icon-bnb-32x32.png irrational consumer behavior Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/irrational-consumer-behavior/ 32 32 Predicting consumer behavior in 2023: Or the whacky, random ways people buy. https://bnbranding.com/brandinsightblog/predicting-consumer-behavior/ https://bnbranding.com/brandinsightblog/predicting-consumer-behavior/#comments Sat, 15 Jul 2023 01:10:14 +0000 http://brandinsightblog.com/?p=275 Corporations spend billions every year trying to predict consumer behavior. Market research firms have sophisticated modeling protocols, ivy league PHDs and multivariate analysis to help them make sense of what is, inherently, nonsensical behavior. Take, for example, the time my dad decided to replace his rusting Ford pick-up truck. He drove two hours to the […]

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