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	<title>customer journey Archives - BN Branding</title>
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		<title>Mapping out the customer journey – in story form</title>
		<link>https://bnbranding.com/brandinsightblog/mapping-out-the-customer-journey-in-story-form/</link>
					<comments>https://bnbranding.com/brandinsightblog/mapping-out-the-customer-journey-in-story-form/#respond</comments>
		
		<dc:creator><![CDATA[John Furgurson]]></dc:creator>
		<pubDate>Thu, 01 Jun 2023 18:31:47 +0000</pubDate>
				<category><![CDATA[BRANDING]]></category>
		<category><![CDATA[brand advertising]]></category>
		<category><![CDATA[brand differentiation]]></category>
		<category><![CDATA[brand personality]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[customer journey]]></category>
		<category><![CDATA[differentiation]]></category>
		<guid isPermaLink="false">https://bnbranding.com/?p=12341</guid>

					<description><![CDATA[<p>Everyone&#8217;s fixated on short copy these days&#8230; Gotta write as if everyone&#8217;s hyper-distracted and generally blind to anything that&#8217;s set in type. But in the rush to shorten, truncate and boil every good idea down to a tweetable gif or an infographic, many marketers are missing the nuances that translate to more engagement, better conversion, [&#8230;]</p>
<p>Read more about <a href="https://bnbranding.com/brandinsightblog/mapping-out-the-customer-journey-in-story-form/">Mapping out the customer journey – in story form</a></p>
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