Cadillac Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/cadillac/ Branding Company In Bend Oregon Sat, 12 Nov 2022 20:41:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/wp-content/uploads/cropped-small-icon-bnb-32x32.png Cadillac Archives - BN Branding https://bnbranding.com/brandinsightblog/tag/cadillac/ 32 32 Positioning Strategy — It’s not what you say. It’s what they THINK. https://bnbranding.com/brandinsightblog/positioning-strategy/ https://bnbranding.com/brandinsightblog/positioning-strategy/#comments Wed, 23 Jul 2008 21:56:14 +0000 http://brandinsightblog.com/?p=45 In the 1970’s Al Ries and Jack Trout popularized the concept of positioning strategy. Since then, they’ve written dozens of spin-off books, including Focus, The Immutable Laws of Marketing, Bottom Up Marketing, and even Re-Positioning. Still, you could have a roomful of MBA’s and no two would agree on what positioning really means. Many people […]

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