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	Comments on: Positioning Strategy — It&#8217;s not what you say. It&#8217;s what they THINK.	</title>
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		By: Case Study: 7‑Up’s “Uncola” Campaign — Disrupting the Cola		</title>
		<link>https://bnbranding.com/brandinsightblog/positioning-strategy/#comment-271651</link>

		<dc:creator><![CDATA[Case Study: 7‑Up’s “Uncola” Campaign — Disrupting the Cola]]></dc:creator>
		<pubDate>Fri, 20 Jun 2025 18:37:45 +0000</pubDate>
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					<description><![CDATA[[&#8230;] Positioning Strategy: It’s Not What You Say, It’s How They Think [&#8230;]]]></description>
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