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	Comments on: How to differentiate your company — Disruption as a branding discipline	</title>
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	<description>Branding Company In Bend Oregon</description>
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		By: Andy Cingolani		</title>
		<link>https://bnbranding.com/brandinsightblog/how-to-differentiate-your-company/#comment-1507</link>

		<dc:creator><![CDATA[Andy Cingolani]]></dc:creator>
		<pubDate>Tue, 23 Feb 2010 18:23:14 +0000</pubDate>
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					<description><![CDATA[Another thought: At what point do we become saturated with disruption. There are times I feel like we are all so much harder to impress with something new and disruptive than we were just a few years ago. We&#039;ve been disrupted so many times that it&#039;s no longer a unique experience. You mention Avatar, but I would contend that Toy Story was a lot more disruptive at it&#039;s time, with much less to boast about, technologically. And this is why we aren&#039;t as impressed with Avatar now. Maybe in today&#039;s culture, to truly disrupt is to speak openly and honestly. Look to the Domino&#039;s Pizza commercial where they admit to being bad, but not they&#039;ve corrected the problem. Thanks for the post.]]></description>
			<content:encoded><![CDATA[<p>Another thought: At what point do we become saturated with disruption. There are times I feel like we are all so much harder to impress with something new and disruptive than we were just a few years ago. We&#8217;ve been disrupted so many times that it&#8217;s no longer a unique experience. You mention Avatar, but I would contend that Toy Story was a lot more disruptive at it&#8217;s time, with much less to boast about, technologically. And this is why we aren&#8217;t as impressed with Avatar now. Maybe in today&#8217;s culture, to truly disrupt is to speak openly and honestly. Look to the Domino&#8217;s Pizza commercial where they admit to being bad, but not they&#8217;ve corrected the problem. Thanks for the post.</p>
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