https://bnbranding.com/brandinsightblog/how-to-cut-a-marketing-budget-without-hurting-your-brand/ Branding Company In Bend Oregon Sat, 17 Feb 2024 18:13:12 +0000 hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/brandinsightblog/how-to-cut-a-marketing-budget-without-hurting-your-brand/#comment-1326 Mon, 16 Mar 2009 06:11:02 +0000 http://brandinsightblog.com/?p=162#comment-1326 I like your point about how most marketing budgets are not based on logic. Logically you should continue spending on marketing as long as it provides a positive ROI, but many companies set a budget on a pretty arbitrary number. If you can calculate an ROI, such as it costs $100 per Adwords conversion, but a customer is worth $1000 in life time value, then you should continue spending despite what the budget says.

]]>