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	Comments on: Old-school Mad Men advice : Use a USP in your advertising	</title>
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		By: Rosser Reeves: Defining the Unique Selling Proposition (USP) in Advertising		</title>
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		<dc:creator><![CDATA[Rosser Reeves: Defining the Unique Selling Proposition (USP) in Advertising]]></dc:creator>
		<pubDate>Sun, 20 Oct 2024 10:54:59 +0000</pubDate>
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					<description><![CDATA[[&#8230;] Learning from Mad Men – using a USP in advertising [&#8230;]]]></description>
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