BRANDING Archives - BN Branding https://bnbranding.com/brandinsightblog/category/branding/ Branding Company In Bend Oregon Fri, 10 Apr 2026 17:38:59 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.5 https://bnbranding.com/wp-content/uploads/cropped-small-icon-bnb-32x32.png BRANDING Archives - BN Branding https://bnbranding.com/brandinsightblog/category/branding/ 32 32 The hidden costs of a bad brand name https://bnbranding.com/brandinsightblog/the-hidden-costs-of-a-bad-brand-name/ https://bnbranding.com/brandinsightblog/the-hidden-costs-of-a-bad-brand-name/#respond Fri, 10 Apr 2026 17:38:23 +0000 https://bnbranding.com/?p=17981 Most people don’t put enough thought into their brand name when they’re starting a company or launching a new product.  It’s crazy, considering how much time and money goes into those launches. They just name it after themselves, or their dog, or some generic local landmark like “Rockies” or “Cascades” or “Pacific.”  Or worse yet, […]

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