https://bnbranding.com/brandinsightblog/brewpub-branding/ Branding Company In Bend Oregon Sat, 17 Feb 2024 17:48:40 +0000 hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/brandinsightblog/brewpub-branding/#comment-1514 Tue, 23 Feb 2010 18:11:37 +0000 http://www.brandinsightblog.com/?p=583#comment-1514 This speaks really well to a point I believe strongly in: To communicate effectively, you must hear the message you’re communicating through your audience’s perspective. The waiter is a case in point. He would have been better off telling you that a certain beer is simply their most popular. And even better, if he had offered you small samples to try. (How on earth do you describe any unique flavor with words, and effectively communicate with any accuracy?) I would add that the ability to hear your message through the perspective of your audience is universal to ALL forms of communication, from high-level branding to the e-mails you send every day, as well as the conversations you have. Excellent post. Thanks.

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