https://bnbranding.com/brandinsightblog/brands-that-are-built-to-last/ Branding Company In Bend Oregon Thu, 03 Dec 2020 01:54:23 +0000 hourly 1 https://wordpress.org/?v=6.6.4 https://bnbranding.com/brandinsightblog/brands-that-are-built-to-last/#comment-1283 Sun, 24 May 2009 02:38:49 +0000 http://brandinsightblog.com/?p=185#comment-1283 Great post! However, just like the above comment, I think that perhaps Hilfiger was trying to reinvent themselves and shift their brand to changing trend, and stay on top of it. I’m curious to know how to draw the line between the core and the trend.

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