Comments on: Big Brand Redesign – Another new spin on the Pepsi logo. https://bnbranding.com/brandinsightblog/big-brand-redesign/ Branding Company In Bend Oregon Fri, 02 Feb 2024 20:03:15 +0000 hourly 1 https://wordpress.org/?v=6.6.4 By: Olivier Blanchard https://bnbranding.com/brandinsightblog/big-brand-redesign/#comment-1294 Fri, 26 Jun 2009 20:28:09 +0000 http://brandinsightblog.com/?p=243#comment-1294 The new logo is as dangerously generic as a poorly crafted “message” (next post).

In contrast, the logo behind Pepsi Throwback is a much better direction for the brand. It’s too subdued (blue on blue on blue) but with a little work, it could have actually been a coup for Pepsi from a retail visibility perspective AND to help make Pepsi drinking cool again.

Instead, we got this. *sigh*

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