About The Author

1 thought on “Pepsi logo redesign – A new spin on the Pepsi logo.”

  1. The new logo is as dangerously generic as a poorly crafted “message” (next post).

    In contrast, the logo behind Pepsi Throwback is a much better direction for the brand. It’s too subdued (blue on blue on blue) but with a little work, it could have actually been a coup for Pepsi from a retail visibility perspective AND to help make Pepsi drinking cool again.

    Instead, we got this. *sigh*

Leave a Comment

Your email address will not be published. Required fields are marked *

money name

Get a shortcut to
better brand names.

Starting a company or launching a new product? What are you going to call it? Quick! You need a really good name you can build into a million dollar brand.

My new book can help. It’s a quick and easy insider’s guide to naming that will save you time, and make you money.

Scroll to Top