bank branding on the Brand Insight Blog from BNBranding

Is “Inspiring Bank” an Oxymoron? The Branding of Umpqua Bank

It’s interesting, where people find business inspiration. For some, it’s the pages of Forbes or podcasts with big-name entrepreneurs. For me it’s the bookstore, or conversations with clients. I don’t think anyone looks at bank branding as a source of inspiration. Most banks are not known for their inspiring interiors or creative marketing practices. The …

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