classic positioning strategy

Positioning Strategy — It’s not what you say. It’s what they THINK.

In the 1970’s Al Ries and Jack Trout popularized the concept of positioning strategy. Since then, they’ve written dozens of spin-off books, including Focus, The Immutable Laws of Marketing, Bottom Up Marketing, and even Re-Positioning. Still, you could have a roomful of MBA’s and no two would agree on what positioning really means. Many people …

Positioning Strategy — It’s not what you say. It’s what they THINK. Read More »