Consumer behavior

Predicting consumer behavior in 2023: Or the whacky, random ways people buy.

Corporations spend billions every year trying to predict consumer behavior. Market research firms have sophisticated modeling protocols, ivy league PHDs and multivariate analysis to help them make sense of what is, inherently, nonsensical behavior. Take, for example, the time my dad decided to replace his rusting Ford pick-up truck. He drove two hours to the …

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