big brand redesign - Brand Insight Blog

Big Brand Redesign – Another new spin on the Pepsi logo.

Every 10 years or so the top marketing execs at Pepsi throw millions of dollars into a refresh of the Pepsi brand identity. They want to make the brand relevant and appealing to young consumers. Some changes are controversial. Some go off without a hitch. Either way, Pepsi always manages to generate hives of online …

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