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How to cut your marketing budget without hurting your brand image.

When it comes to belt tightening, most marketing managers have it all wrong. The minute the boss gives them the bad news… “gotta cut your marketing budget”  they go straight to the list of tactics and start chopping off the bottom of the spread sheet. Not a stylish trim around the ears, more like a …

How to cut your marketing budget without hurting your brand image. Read More »