marketing mangement

Marketing is full of colorful characters… Data nerds, creative prima donnas, wordsmith poets, actors, spreadsheet managers, order takers, MBAs, planners, directors, programmers, guru tweeters and on and on. Successful marketing management hinges on how you handle that challenging mix of characters, personalities and skill sets. You have to choose carefully, decide who should lead, and …

Marketing Management & Leadership – Who’s really running the show? Read More »