branding fundamentals in the guitar guitar business

Branding Fundamentals – The ABCs of Branding are RCD

Relevance. Credibility. Differentiation. These are the universal branding fundamentals. When you look at companies — large and small — that have become successful brands, you’ll notice strength, consistency and often superiority in those three areas. Branding fundamentals begin with Relevance.   Brand relevance is closely related to specialization and niche marketing. Because you can’t be …

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