marketing clarity BN Branding

The secret to success: Clarity in business communications.

Clarity is the key to many things… Marriage, international relations, politics and parenting would all benefit from more clarity. But let’s stick to the subject at hand; Clarity in business communications. Business owners and marketing people face an ongoing war of clarity vs. confusion. Simplification vs. complication. Persuasion vs. nonsense. Straight talk vs. bullshit. Doesn’t …

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