Who reads long copy these days? The hungry ones.
I’m really tired of people telling me no one reads anything anymore. “Copywriting doesn’t matter.” “Long copy is dead.” A prospect recently said he didn’t want professionally-written web copy because, “no one reads it anyway.” He insisted that “People go to a site looking for something very specific. They don’t want to read, they just want to …
Who reads long copy these days? The hungry ones. Read More »