Graphic Design

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The lingering effects of your brand identity design – good or bad

Never underestimate the power of brand identity design. For good or bad. Decades after you’ve completed that important but undervalued project your brand identity will either be a tremendous asset to your business or an anchor that continually drags you down. It’s not just about looking good — it’s about selling more, building goodwill, and …

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Logo contests: A bad idea for any good brand

Sometimes the most powerful branding case studies fall into the “what NOT to do” category. Take, for instance, logo contests. Specifically, a logo contest from the Australian Ministry of Tourism. It’s a big deal down under. This isn’t some neighborhood non-proft looking for a new logo. This is a multi-national tourism marketing effort for a …

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Catching frogs and campfire songs — Branding lessons from summer camp

I find branding lessons in some pretty funny places. Like on a wart, on a frog, on a log at summer camp. Every summer when I roll up the sleeping bag, pack the bug spray and make all the preparations for another camping trip, memories of my childhood summer camps come flooding back. We sang …

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Crowdsourcing logo design (Getting literal for little.)

Crowdsourcing logo design is a sore subject in the graphic design community. I could easily write 10,000 words and show 1,000 examples of why crowdsourcing is a bad idea. But I’m just going to focus on two practical reasons that you probably haven’t considered… These two ought to be deal breakers for many people who are trying …

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As long as first impressions matter, website design will matter.

There was a group discussion on LinkedIn recently that started with this statement: “Website design doesn’t really matter. It’s a waste of money.” It’s nonsense, of course, but that headline served its purpose by provoking quite a debate… Graphic designers and advertising people in one camp, web programmers and entrepreneurs in the other, arguing their respective …

As long as first impressions matter, website design will matter. Read More »

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Take your next agency for a spin.

You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.

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