CASE STUDIES

bank branding on the Brand Insight Blog from BNBranding

Is “Inspiring Bank” an Oxymoron? The Branding of Umpqua Bank

It’s interesting, where people find business inspiration. For some, it’s the pages of Forbes or podcasts with big-name entrepreneurs. For me it’s the bookstore, or conversations with clients. I don’t think anyone looks at bank branding as a source of inspiration. Most banks are not known for their inspiring interiors or creative marketing practices. The …

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research for branding strategies

Fake thrills and false advertising — Another automotive marketing misfire.

Automotive advertising, as a category, is notoriously bad. The big brands seldom produce memorable spots, print ads or campaigns. And at the dealer level there’s nothing but obnoxious yell & sell retail ads. Many have been accused of false advertising. Let’s look at a campaign for the Toyota Camry… This isn’t what I’d call blatantly …

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Branding firm BNBranding

Effective Personal Branding — The corporate head shot is not the ticket.

Recently we had a client who didn’t like the photos we had taken for her website. She didn’t appreciate the fact that we had done something different than the usual, corporate head shot. She said they didn’t look “professional enough”  — didn’t think it was good personal branding. The problem is, her idea of “professional” …

Effective Personal Branding — The corporate head shot is not the ticket. Read More »

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Take your next agency for a spin.

You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.

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