Never underestimate the power of brand identity design. For good or bad. Decades after you’ve completed that important but undervalued project your brand identity will either be a tremendous asset to your business or an anchor that continually drags you down. It’s not just about looking good — it’s about selling more, building goodwill, and …
The lingering effects of your brand identity design – good or bad Read More »
Chocolate vodka? Dill pickle vodka? Bacon flavored vodka? Cinnamon Roll Vodka? Smoked Salmon Vodka. I kid you not. When it comes to branding for craft spirits, fantastical flavors are all the rage. Ten years ago there were basically only four or five choices of vodka. Now there are 20 brands, and every brand has a …
Cadillac stole my tagline. Back in 2004 I wrote “Be Iconic” to support my name change from AdWords to BN Branding. That tagline was a critical element in my decision to go with that brand identity. “Be Iconic” worked perfectly in context with the name and the mark. It has staying power because it sums …
Words matter! Why your brand identity needs a tagline. Read More »
Ever since the COVID pandemic every category in the e-commerce industry has been growing like a weed plant. Everyone wants to know how to make their products look great online so they can cash in on the ecommerce gold rush. Small, family-owned boutiques are starting their own online operations; Bricks and Clicks, it’s called. Manufacturing …
Putting your best foot forward – How to make your products look great online. Read More »
Management guru Tom Peters once said, “Too damn few of us take packaging design as seriously as we should. When we consider it at all, it’s nothing more than a patina… a little something on top.” He was referring to CEOs and CMOs of multi-national corporations. The problem is even worse in small companies. Packaging …
Packaging design — unwrapping a critical element of your brand Read More »
A lot of people think they need a new logo. Or they’ll talk about a “rebranding exercise” which is usually just a logo revision. There are many ways to get that job done… You can hire a big design firm, a strategic branding agency, a freelance graphic designer, a commercial illustrator or even an animator. Unfortunately, …
Need a new logo? (5 things to know before you hire professional help) Read More »
You wouldn’t buy a BMW without getting behind the wheel. You have no idea what it can do. Same with BN Branding. So let’s go for a test drive… just one small assignment to prove how well we handle whatever you throw at us.
