BNBranding how to choose the right message for your ads

Writing better web copy — How long should that copy be? Really.

This is a common refrain these days…  Doesn’t matter if the client is selling complex, business-to-business services or a simple impulse item, they often have the same idea when it comes to writing better web copy… “This copy’s just too long. No one’s going to read that.”  “You can’t put that much copy on a …

Writing better web copy — How long should that copy be? Really. Read More »