BNBranding's Brand Insight Blog

Enough, already, with the exclamation punctuation in advertising.

I’m an advertising guy… a copywriter from way back. We’re not nit-pickers when it comes to grammatical details like sentence structure and punctuation in advertising. (Got Milk?) But there’s one thing we all know:  the fastest, easiest way to get better ad copy is to delete all those ridiculous exclamation marks. Someone has to speak …

Enough, already, with the exclamation punctuation in advertising. Read More »