Monthly Archives: September 2012

7 The corporate head shot vs. good personal branding.

Recently we had a client who didn’t like the photos we had taken for her website. Said they didn’t look “professional enough.”

In other words, she didn’t like that we did something different than the usual, corporate head shot.

The problem is, in this case, “professional” translates to invisible. Everyone has a boring “professional” portrait with no personality. Doing the same thing is the worst thing for your personal branding efforts. Continue reading