Keen brand strategy on the brand insight blog BNBranding

Keen Footwear is a great branding case study. If the shoe fits.

Apparently, I have peasant feet.  At least that’s what the nice sales person at REI told me as I was buying a pair of Keens.  That comment inspired me to use that brand as a good branding case study. Here’s how the story goes… Back in medieval Europe, peasant’s feet were short and stubby, with …

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